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Vinařský cestovní ruch na Znojemsku - faktory kvality destinace
Slobodová, Linda
The bachelor thesis deals with the determination of the most important quality factors that influence the demand for the Wine Destination in Znojmo, their identification, the determination of meaning for the potential visitors. The goal is also to build a visitor´s profile of Znojmo area. The source of data for analysis is the primary research of wine destination visitors and the evaluation is carried out using IPA analysis.

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