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Factors of choice of goods within the purchase of an enterprise
 MRZENOVÁ, Monika
The bachelor thesis analyzes the factors of selection of the assortment when purchasing for a business enterprise.       The theoretical part is devoted to the definition of purchase, purchase as a basic business function, purchasing planning, inventory management strategy, procurement organization, co-operation with other departments within the enterprise and supplier-customer relations.       The practical part is focused on the primary collection of data about the factors of selection of the assortment from the purchasing staff and thereafter these data are analyzed. Based on the results, recommendations are made for a more efficient selection of the assortment and its optimization in a business enterprise.
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