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National Repository of Grey Literature

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Congress Tourism in the Czech Republic and Germany Dufek, Jiří ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee) This bachelor thesis deals with the Congress Tourism in the Czech Republic and Germany. The aim of this thesis is to describe the Congress Tourism in generally and after that to analyse it in the Czech Republic and Germany. The thesis is divided into four parts, the very first one being strictly theoretical. In this first part are explained terms such as Congress Tourism or so called segment MICE which it contains congress tourism as well. Besides, there are descriptions of all typical congress facilities and also common types of congress events. The another part is about a position of the Congress Tourism in the world. In this part, there are presented statistics of the ICCA for one thing and for an other thing there are mentioned international organizations operating in the area of the Congress Tourism. The third and the fourth part have identical same composition for these two parts contain analyses of the Congress Tourism in particular countries. The third part contains analysis of the Congress Tourism in the Czech Republic whereas the fourth part deals with analysis of the Congress Tourism in Germany. There are presented available statistics of the Congress Tourism, separately for each country. Furthermore, both parts include analyses of the most important city in the field of the Congress Tourism. Also, there are analyses of Prague and Berlin. In the end of both parts, there are made SWOT analyses of the Congress Tourism. Detailed record

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