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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Food quality on the Czech market and its perception by consumers
 Nováček, Jiří ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this bachelor thesis is to discover how consumers perceive food quality on the Czech market. The first chapter defines what food quality means, captures the legislative framework of food safety and explains nutritive value and sensory quality. The second and the third chapter are dedicated to the analysis of quality marks and tests of food quality, respectively. The last fourth chapter presents the results of the questionnaire survey.
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Quality of food on the Czech market from the perspective of consumers
 Vajnerová, Veronika ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this thesis is to find out how consumers perceive the quality of food on the Czech market. The first part of the thesis introduces theoretical basis, such as legislation, quality marks, as well as consumer behavior, his research and the factors that influence him, and a purchasing decision making process. The second part presents the results of a questionnaire survey.
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