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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Comparison 3M subsidiaries in the Czech and Slovak through quantitative methodologies intercultural Globe with applications of marketing management
 Čiháková, Michaela ; Čejka, Pavel (advisor) ; Laník, Petr (referee)
The goal of this thesis is cross-cultural comparation of Czech and Slovak subsidiary of 3M Company. It will be reached through GLOBE study in comparison with Geert Hofstede method and its five main cultural dimensions. Questionnaire research will be conducted for achieving this goal ( according to original questionnaire of GLOBE study) among employees of mentioned subsidiaries in Prague and Bratislava. Findings of this research method will be used for explanation of cultural differences (should there be any) between 3M Cesko and 3M Slovensko. Also these findings will proof wheter or not is possible to apply the same marketing management in both countries.
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