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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
LCC in Czech Republic and current competitive situation on the LCC market
 Bedecs, Lukáš ; Novák, Radek (advisor) ; Huňak, James (referee)
Bachelor thesis is dealing with LCC, their development and current situation, also with the transformation of the core LCC business model into new business model, that combines features of LCC and traditional carriers. There are listed all the LCC that can be found at Prague Airport, they are briefly described and the way, how they try to differentiate from other carriers. In the last part, there is a survey and the results of this survey. The survey aims to give an advice to LCC how to attract Czech customers, what is the main deciding feature for them and on what they should focus. Bachelor thesis tries to solve if there is something as brand loyalty in LCC market.
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