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Advertising on the Internet
Zieglerová, Kateřina ; Hesová, Ivana (advisor) ; Rysová, Hana (referee)
The internet commercial is nowadays one of the most modern possibility how to use advertising. Its roots have been started in 90s´of 19. century. Altogether with TV,
radio and newspaper advertising, internet advert is one of the used most frequently.
In the theoretical part, there is the summary of evolution and history of advertising and also its influence on the internet. Further, there is a characteristic of each media included, its pros and cons and also the usage from company´s point of view.
In the practical part, there is an evaluation of perception of internet advertisement according to the broad public. This evaluation has been done based on the results of the questionnaire, which also lead to appraisal of pre-established hypotheses.
Moreover, the recommendation for internet propagation for Alcometal, s. r. o. has been done. The company´s business is non-ferrous metals. Company is not experienced with
on-line promoting yet.
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