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National Repository of Grey Literature

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Erotické apely v reklamě a její percepce generací Y Zemánková, Jolana ZEMÁNKOVÁ, J. Erotic appeals in advertising and their perception by Generation Y. Master thesis. Brno: Mendel University, 2021. This master thesis focuses on the use of erotic appeals in advertising and their perception by Generation Y. Based on the evaluation of a questionnaire survey, eye-tracking research and an in-depth interview conducted across Generation Y, as well as the evaluation of an in-depth interview conducted with an advertising creator, the stated aim of the thesis was achieved, i.e. to make recommendations to advertising creators regarding the implications of erotic appeals within com-mercial messages when targeting Generation Y. Detailed record

See also: similar author names
9	Zemánková, Jana
17	Zemánková, Jaroslava
4	Zemánková, Jasna
2	Zemánková, Jitka

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