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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The influence in the operative procedure
 ZRZAVÁ, Monika
This essay is focused on examining of the influence of global mass media on people´s lifestyle and shopping behaviour of consumers. It desribes the problems of how today?s people percieve advertising and what they think of it. It also evaluates the pros and cons of advertising messages. The marketing communication, media and influence of advertising on people´s lifestyle and their decisions are the next important parts of this work. This part also observes the effectiveness of advertising and it´s close links with psychology. The paper also suggests the direction the advertising should take and it also discusses some of the things that should be avoided in advertising. The advertisement became an inseperable part of everyday life. What kind of attitude towards the advertising they create and how much they let influence themselves by it depends solely on each and every single person. This issue would need a further and deeper study in order to provide the necessary information not only for the creators of advertising.
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See also: similar author names
1 ZRZAVÁ, Marie
2 Zrzavá, Markéta
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