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Charity donation analysis
Wiesnerová, Jana ; Melzochová, Jitka (advisor) ; Kovanda, Lukáš (referee)
This thesis analyses effects of various factors on the likelihood of charity contribution using probit models, focusing on donations only. The main data source was the MML-TGI database 2012 developed by Median, s.r.o. In this work, two models are built using different explanatory variables. Both models support the hypothesis of the thesis that higher probability of participation in the donation is expected from women. The first model was able to demonstrate the influence of age and educational attainment on the likelihood of financial donations paid to charities. The highest increase in the probability was recorded for ages 40-45 years and graduates. In the second model, further dependence of donation on political orientation, net monthly income and marital status was tested. It has been proven that we can expect the highest probability for married women and married men, as well as the right-wing oriented people and people with an income between CZK 15,001 to CZK 30,000 per month.
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