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National Repository of Grey Literature

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Podnikatelský záměr - založení reklamní agentury Vyčichlová, Soňa ; Srpová, Jitka (advisor) ; Pokorný, Miroslav (referee) Podnikatelský plán je vypracován pro nově vznikající reklamní agenturu, kterou se zakladatelé rozhodli založit jako sdružení fyzických osob bez právní subjektivity s výhledem na transformaci na společnost s ručením omezeným do 1-2 let. Agentura bude používat obchodní jméno GOOD ONE. Základní pilíře úspěchu spatřuje v lidském potenciálu všeobecně a ve zkušenostech zakladatelů získaných předchozím působením v reklamní oboru. Hlavní specializací agentury budou podlinkové aktivity, produkci a incentivní turistiku. Plánovaný obchodní plán a na něj navazující finanční výkazy prokazují reálnost tohoto podnikatelského záměru a dokládají kladný hospodářský výsledek. Detailed record

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