National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
The Czech Republic as a target for young adults from Spain
Volná, Lucie
This Bachelor thesis deals with the classification of the situation of tourism in the Czech Republic. Its objective is to propose recommendations for the promotion of the country as an attractive touristic destination for the young generation of Spaniards. In the Literal survey is discussed the issue of Destination management and motivation to travel, Tourism and Marketing research. In the practical part is a review of secondary statistics together with the results of own Marketing research. As a summary of the whole research, there are Recommendations for anyone who would like to focus on the Czech Republic as an attractive tourist destination for the mentioned segment.

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