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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Vliv letecké přepravy na celkový prožitek z dovolené
 Vévoda, František
This bachelor thesis deals with the influence issue of air transportation on the total holiday satisfaction. Within the framework of the literary review, it deals with the issues of tourism and its complex product, air transportation and its services, consumer behaviour, quality of service and customer satisfaction. The survey evaluates the factors important for the selection of the air carrier, assesses the satisfaction of the passengers with the partial factors of transportation and, using statistical and econometric methods, examines the existence and scale of the transportation influence on the overall satisfaction. Finally, recommendations are made to help improve the level of satisfaction and to highlight the quality of the holiday product as a whole.
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Vliv přímé letecké linky na rozvoj cestovního ruchu v destinaci
 Vévoda, František
This diploma thesis deals with the introduction of direct air routes and their influ-ence on the development of tourism in the destination. The theoretical background is thematically elaborated within the framework of literature review, the methodology is then based on available foreign studies, together with methods for primary data collection. The practical part begins with the analysis of the higher territorial administrative unit and then applies the methodology within the case study for the South Moravian Region. Graphical and statistical evaluations of the obtained data are completed with comments. Based on the results, recommendations for stakeholders are formulated.
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