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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Generation Y in the Workplace
 Stoklasová, Karolina ; Filipová, Alena (advisor) ; Hradský, Ondřej (referee)
The aim of this diploma thesis is to analyze the current situation on the labor market and to evaluate whether what is offered to the young generation Y by the employer today is in compliance or in contrary to what this generation is expecting and requiring from a potential employer. The second objective is to compare the results of research conducted by renowned companies with the results of my own questionnaire.
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In-store communication
 Stoklasová, Karolina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The purpose of this thesis is to evaluate advantages and disadvantages in -store communication and identify increase in efficiency, with a detailed focus on tastings in hypermarkets. This thesis is composed of both a theoretical and a practical part. Introductory chapter of theoretical part is a look at field in-store communication. Second part concentrates on below the line communication, where in-store communication falls into. The third part is described from the customer's perspective. Here is in detail deals with the sensorial marketing and neuromarketing, which deals with what influences customer at the point of sale. The practical part explores my own marketing research, which focuses on the tastings at the point of sale and on how the customer perceives them.
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4 Stoklasová, Kristýna
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