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National Repository of Grey Literature

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Strategic Analysis of an Enterprise Spudilová, Hana ; Dvořák, Jiří (advisor) ; Hrůzová, Daniela (referee) The aim of the thesis is focused on the strategic analysis of the farmers' cooperation Dušejov. The first part of the thesis describes theoretical-methodological procedures, the second part deals with the application of selected analyses to the chosen company. The synthesis is represented by the overall SWOT analysis that determines a suitable company strategy. Detailed record

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