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National Party
Sibřinová, Pavla ; Charvát, Jan (advisor) ; Just, Petr (referee)
The National Party was active in the Czech politics roughly from 2000 to 2009.Despite the fact that the party had great political ambitions, it did not make any major electoral gains. The National Party is described in detail in chapters devoted to the formation of the National Party, its political agenda, ideological classification, to individuals and organizations participating in the establishment of the National Party, its political marketing, and the results of the National Party in the elections and international cooperation. The thesis addresses the following research questions: Why was the party unsuccessful? Concerning political marketing, were the selected communication channels adequate and was the way the party communicated correct? and Is there demand for a similar party in the Czech Republic at the moment?. We will answer the questions raised by applying a theoretical framework based on Cas Mudde's publication Populist Radical Right Parties in Europe and Alina Polyakova's study Explaining Support for Radical Right Parties in New Democracies: The Limits of Structural Determinants and the Potentiality of Civil Society, and also by conducting a survey which will research citizens' stands on various political issues.
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