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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Title of the Master´s Thesis
 Sečkárová, Adriana ; Vrbová, Lucie (advisor) ; Hájek, Jiří (referee)
The goal of ZOFF is formulated as a change of stagnation and increase in annual profit in term of 2 years, provided adequate low risk. The paper describes the outcomes and conclusions from a marketing research that highlights the key attributes of the company and its target audience. Way out of the situation lies in identifying the problem and its subsequent formulation. To achieve the objective are used various methods of creation and comparison of the criteria which define variants created. This process comprises a decision matrix for identification and comparison of risk scenarios. The output of the work is to evaluate and compare the resulting variants and recommendation to the elimination of possible threats.
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1 Sečkařová, Anna
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