Home > Search Results: Rysová, Markéta
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing plan proposal for chosen company
 Rysová, Markéta ; Průša, Přemysl (advisor) ; Štědronská, Petra (referee)
The diploma thesis focuses on creation of marketing plan for specific project, which offers the services of extreme yachting. The main idea of the project called Evelyna Expeditions is to offer the possibility to participate on the expedition of yacht Evelyna on her journey around the world. Yachting is getting more popular among Czech tourists, but some of them desire even bigger adventure and want to exploit the potential of boat to explore places on the earth which are accessible only from the sea. The project is designed especially for these people. Theoretical part of the thesis explains the different stages of marketing plan (situation analysis, marketing objectives, marketing strategy, budget, action plan) and gives recommendations how to work with them. The practical part of the thesis brings more specific characterization of the project Evelyna Expeditions, for which is subsequently developed the specific marketing plan based on the recommendations outlined in the theoretical part.
Detailed record
The Legal Protection of Consumer with a Focus on Unfair Commercial Practices
 Rysová, Markéta ; Hásová, Jiřina (advisor) ; Švarc, Zbyněk (referee)
Consumer protection is starting to be more and more important today because ordinary customer has to deal with lot of different kinds of illegal commercial activities. The goal of this bachelor thesis has been to describe common illegal commercial practices and the way how can consumer protect himself from them. Author's effort was to contribute to the awareness of consumers and therefore to improve their protection. Thesis introduced in detail the issue of consumer protection, statutes of the Czech Republic and directives of the European Union connected to this topic and also concrete cases of unfair commercial practices and particular legal cases. The surmise of this bachelor thesis has been that the statutes of the Czech Republic and norms of the European Union protect consumers adequately, but that consumer himself is not sufficiently informed. This surmise has been proved by an analysis of current Czech and EU measures. Conclusion of this bachelor thesis therefore is, that responsible Czech and EU authorities should focus more on the education of consumers, because their awareness is the key part of the consumer protection against unfair commercial practices.
Detailed record

See also: similar author names
6 Rysová, Magdaléna
2 Rysová, Monika
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English