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The Application of Fuzzy Logic for Rating of Suppliers
Rusňáková, Alexandra ; Janková, Zuzana (referee) ; Dostál, Petr (advisor)
The master's thesis deals with the evaluation of suppliers for the needs of the company MOTOSTYLE PLANET s.r.o using the knowledge of advanced decision-making methods. The fuzzy logic method used is solved using MS Excel and MATLAB. The model is built on the basis of criteria formed for the needs of the company and in the conclusion it pronounces a recommendation in the selection of the supplier.
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Marketing Campaign Proposal
Rusňáková, Alexandra ; Luhan, Jan (referee) ; Kříž, Jiří (advisor)
This bachelor thesis focuses on creating a marketing campaign for the study program, Managerial Informatics. It is based on theoretical knowledge in the field of marketing and advertising campaign creation, which is subsequently used throughout the work. The content of this work is the concrete design of a marketing campaign and creation of online marketing, which is designed to increase awareness of the study program.
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The Application of Fuzzy Logic for Rating of Suppliers
Rusňáková, Alexandra ; Janková, Zuzana (referee) ; Dostál, Petr (advisor)
The master's thesis deals with the evaluation of suppliers for the needs of the company MOTOSTYLE PLANET s.r.o using the knowledge of advanced decision-making methods. The fuzzy logic method used is solved using MS Excel and MATLAB. The model is built on the basis of criteria formed for the needs of the company and in the conclusion it pronounces a recommendation in the selection of the supplier.
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Marketing Campaign Proposal
Rusňáková, Alexandra ; Luhan, Jan (referee) ; Kříž, Jiří (advisor)
This bachelor thesis focuses on creating a marketing campaign for the study program, Managerial Informatics. It is based on theoretical knowledge in the field of marketing and advertising campaign creation, which is subsequently used throughout the work. The content of this work is the concrete design of a marketing campaign and creation of online marketing, which is designed to increase awareness of the study program.
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