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Analyzing the Effect of Google Searches on the Czech Real Estate Market
Racocha, Tomáš ; Vacek, Pavel (advisor) ; Kalabiška, Roman (referee)
This thesis examines what effect online search data has on the Czech real estate market, specifically on the number of transactions and apartment prices. A key feature of my work is the analysis of the sampling error associated with Google Trends data which can greatly influence results if not accounted for. To measure the explanatory power of online search data, a set of baseline models using macroeconomic variables was estimated for each specification, and then search indices were added as additional independent variables. In every examined setting, enhancing traditional models with Google Trends data improved model performance in terms of several different evaluation metrics.

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