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Návrh marketingové a obchodní strategie pro firmu Prádelna Brno
 Provazníková, Denisa
The bachelor thesis deals with the creation of a marketing and business strategy for the company Prádelna Brno. In the first part of the thesis there is a literary research where the basic concepts related to the selected topic are described. In the second part of the thesis is used the analysis of the external and internal environment. External environment factors are determined by using SLEPT analysis and 3C analysis. Components of the indoor environment are explored through the enhanced 7P marketing mix. In addition, there was a questionnaire survey among potential customers of Laundry and an in-depth interview with the owner of the company. From the results of all previous analyses is created SWOT matrix. The result is the design of strategies to help the company successfully do business and develop in the given field and to improve the company's position in a competitive environment.
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See also: similar author names
2 Provazníková, Dana
1 Provazníková, Dominika
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