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Export support for MEGA Company on the market of the Republic of South Africa
Steklá, Petra ; Jurek, Martin (advisor) ; Prouzová, Juliana (referee)
The topic of this master thesis is Export support for MEGA Company on the market of the Republic of South Africa. The first part outlines possible forms of expansion to the foreign market and then State support of export. In the second part there is characterized and analyzed the business situation of MEGA Company, or rather Offer, based on an interview with a Company representative. The third part deals with the analysis of the South African market in terms of significant information for exporters, or rather Demand. In this part there was also carried out an interview with a representative of CzechTrade, which outlined the current macroeconomic situation in the Republic of South Africa and the name of a successful Czech company doing business on this market. Based on own survey, there was also carried out a questionnaire survey with representatives of Czech successful companies doing business on the South African market. The output of this master thesis is the proposal of expansion to the market of the Republic of South Africa in regards of State support of export, Company's offer, market demand, own experience of other companies and current situation on the market of expansion.
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