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National Repository of Grey Literature

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Additional services of utility companies as an instrument of customer retention Koudelka, Martin ; Vávra, Oldřich (advisor) ; Pokorný, Miloslav (referee) The thesis deals with usage of additional services as a marketing technique of utility companies after the liberalization of natural gas and electricity markets. Aim of the thesis is to design a portfolio of additional services that will provide a utility company with a loyal customer base. The portfolio is based on analysis of theoretical background as well as analysis of current supply of additional services on Czech and foreign utility markets. Detailed record

See also: similar author names
12	POKORNÝ, Marek
36	POKORNÝ, Martin
1	Pokorný, M.
12	Pokorný, Marek
36	Pokorný, Martin
5	Pokorný, Matyáš
3	Pokorný, Matěj
4	Pokorný, Michael
33	Pokorný, Michal
3	Pokorný, Milan
2	Pokorný, Miroslav

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