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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Communication Strategy of Kenvelo
 Plajner, Jan ; Karlíček, Miroslav (advisor) ; Chytková, Zuzana (referee)
This thesis is dedicated to the problem of communication strategy in the fashion business with application on one of the fashion retailers, Kenvelo. Clothing business, or as we will refer here fashion business is together with food, transportation and communication businesses one of the most natural and essential parts of our lives. Nonetheless, fashion business is one of the most challenging and unpredictable ones, driven by many different factors and sometimes hardly comprehensive links. The main aim of the thesis is to identify the communication tools appropriate for the target group of Kenvelo, develop a new concept for communication and propose a media plan which would support this concept.
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Řízení kurzového rizika
 Plajner, Jan ; Taušer, Josef (advisor) ; Černá, Iveta (referee)
Práce se zaměřuje na základy problematiky řízení kurzového rizika, měnových trhů a operací s deriváty. Zpracovává základní pojmy pro teoretický i praktický základ znalostí v dané oblasti. Cílem je poskytnout základní, ucelený přehled o možnostech řizení kurzového rizika se zaměřením na praktické využití.
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