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National Repository of Grey Literature

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The structure analysis of ZOO Liberec visitors and proposals for improvements of promotion Bobková, Michaela ; Pillmayerová, Jarmila (advisor) ; Pintnerová, Lena (referee) Diplomová práce obsahuje analýzu ZOO Liberec, jejího umístění, služeb, konkurenčního prostředí. Na základě výsledků šetření, které zorganizovala ZOO a které probíhalo formou dotazníků ve třech jazykových mutacích, byla v období jednoho roku zkoumána struktura návštěvníků. Hodnocení tohoto šetření se skládá z grafického i slovního hodnocení. V práci je dále analyzována současná propagace. Výsledkem analýz a šetření jsou návrhy na zlepšení služeb a na budoucí propagaci. Detailed record

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