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Digital technology and an audience member
 Pelechová, Andrea ; HUDEČEK, Martin (advisor) ; SULŽENKO, Jiří (referee)
This bachelor thesis presents ways of using digital technology for field of theatre management. It explores the possibilities of using the analytical and communication tools of the rapidly evolving field of digital technology for the benefit of the theater and its audience member. The work focuses on the possibilities of using digital technology to improve the communication between the theater artist-organisation and the audience member and to remove the barriers in their relationship. It describes opportunities for enhancing audience engagement, deepening their emotional engagement and experience, and explaining how to provide spectators better or completely new types of services. It examines the possibilities of using digital technology to effectively initiate and maintain the contact of the theater artist-organisation and the audience member in particular communication periods of time using the See-Think-Do-Care framework. It is also possible to obtain data about audience members through digital technology - this is also the chapter dedicated to the work. In the practical part, I am trying to map the current state of the use of digital technology. The form of research is non-standardized interviews with representatives of several selected theatre companies and organisations who outline the problematic points of the current state.
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