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Faktory ovlivňující prodej uzenářských výrobků
Pavlíčková, Eliška
Pavlíčková, E., Factors affecting smoked products marketability. Diplom thesis. Brno: Mendel university in Brno, 2019. Diplom thesis deals about quality of smoked products, health and hygiene principles. Among the goals of this work belongs compliance with hygiene standards quality, complexity of quality records, assess the efficiency and time-consuming nature of the transport route, identify factors affecting consumer quality and purchasing behaviour when buying smoked products. The source of information needed for this work is a marketing research, which provides information for identifying consumer behaviour in the market for smoked products. Another source of information is personal communication with company ABC, s.r.o, which provides important information to meet the goals set. The results of the work can be used for producers of smoked products.
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