National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Mystery guest jako nástroj řízení kvality v podniku služeb
Přikrylová, Michaela
Přikrylová, M. Mystery guest as a tool for quality management in services. Diploma thesis. Brno: Mendel University, 2017. The thesis focuses on the issue of quality management tools and techniques while marketing research called mystery guest or mystery shopping as well. The work is divided into two parts, of which the theoretical part is focused on explaining the issues in marketing services and practical part subsequently deals with the application of lessons learned and their use in quality control services, specifically in the enterprise providing wellness services
Marketingová strategie wellness centra Infinit Maximus
Přikrylová, Michaela
The thesis deals with the analysis of present situation of marketing and promo-tional mix wellness centre Infinit Maximus and the proposal of a new marketing and promotional strategy that should contribute to its effectiveness. The theoreti-cal part is focused on a summary of theoretical findings on this topic, including the most important terms of marketing theory. The practical part devotes to analysis of present situation and there is suggested the proposal of a new marketing strategy, based on marketing research and survey, consisting of a present marketing tools as well as the new ones. Suggestions and recommendations are set in the timetable and they are also economically evaluated.

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2 Přikrylová, Marcela
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1 Přikrylová, Martina
6 Přikrylová, Monika
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