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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Tvorba návrhu vnitropodnikových směrnic pro vybranou účetní jednotku
 Obrtel, Patrik
Obrtel, P. Creation of the proposal of the intercompany regulation in bookkeeping unit. Bachelor Thesis. Brno: Mendel University in Brno, 2017. The thesis is focused on internal accounting guidelines which set the accounting rules of a specific organization. The goal is to analyze the current situation of internal accounting guidelines in that specific organization. The analysis of current guidelines is devoted to a formal adjustment, topicality, and meeting the obligations set by legislation. Furthermore, it contains an evaluation of internal guidelines and proposal of changes which ensure the fulfillment of legislative obligations. The thesis also aims to create a proposal of missing internal guidelines according to legislation and to propose recommended guidelines for the organization. Newly drafted internal guidelines will ensure unification of accounting procedures in the organization. The proposal also contains a suggestion of unified style of the guidelines for easier orientation.
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Chování spotřebitelů na trhu s mobilními telefony
 Obrtel, Patrik
Obrtel, P. Consumer Behaviour on the Mobile Phone Market. Diploma thesis. Brno: Mendel University in Brno, 2019. The diploma thesis deals with the behaviour of consumers at the age of 18–35 on the mobile phone market in the Czech Republic. The thesis analyses the smartphone market and identifies factors and consumer behaviour in choosing smartphones. The thesis conducts marketing research techniques, specifically survey, deep interviews, and cluster analysis. The outcome of the research pro-vides identification of factors influencing the consumer behaviour, characteristics of the market segments, and marketing recommendations for actors on the smartphone market.
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