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Export strategy of the Cooperative Granát Turnov
 Kovářová, Michaela ; Halík, Jaroslav (advisor) ; Musil, Vlastimil (referee)
The bachelor's thesis focuses on the description of export strategy of Granát Turnov, cooperative for the art production. The thesis is devided into four chapters, in the first one the cooperative as a way of entrepreneurship is described. The following chapters deal with business of Granát Turnov, especially export activities. Marketing mix is depicted from theorethical, as well as practical site. Finally, the export strategy on the EU market is analyzed, the problem of decrease in exports is determinated and the recommendations are suggested.
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See also: similar author names
1 Musil, Viktor
1 Musil, Vilém
11 Musil, Vladimír
4 Musil, Vojtěch
2 Musil, Václav
6 Musil, Vít
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