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Collective Intelligence and the Functions of Individual: Using an Example of Social Activism Online
Batrlová, Marie ; Marcelli, Miroslav (advisor) ; Mucha, Ivan (referee)
Final thesis titled Collective Intelligence and the Functions of Individual: Using an Example of Social Activism Online uses definition of collective intelligence by Pierre Lévy, and tries to verify it throught practice of social activism on the internet using a smartphone as a tool for accessing cyberspace. The theses is based on media theory works focusing in particular on a new kind of intelligence of community and the impact of new communication technologies on humans. Next part is about the topics of social activism, when considering together or independently with collective intelligence, provides the potential for direct democracy. Lastly there are few examples of social activism online or forerunners of direct democracy. As an important issue of collective intelligence in practice emerge the rules of behavior of individuals and Lévy's vision of collective intelligence as a peak of humanity.
Cyberpropaganda and its Communication Models
Gladiš, Michal ; Marcelli, Miroslav (advisor) ; Mucha, Ivan (referee)
Cyberpropaganda and its Communication Models In this thesis, communication models representing the functioning of communication in a network of social interactions are analyzed. Understanding the communication of new media can contribute to understanding the processes that take place in cyberspace. The aim of this thesis is to decipher the forms of propaganda that operate in it. This work can contribute to the understanding of several forms of current social events, such as public relations, influencing public opinion or political struggle, which have significantly moved into cyberspace. The presentation of cyberspace and new media from several perspectives, together with the complex characterization of the communication that takes place in them, creates its overall image, in which the thesis reveals possible penetrations of propaganda tendencies of targeted manipulation with its members. In this thesis, cyberpropaganda is approached from several points of view. It is about updating propaganda models from the mass media to the emergence of new forms, techniques and tools that have enabled the new media. The starting point of this research is to clarify the complexity of communication, which is not shaped exclusively by its new technical aspects, but is to some extent a continuation of its previous...
Collective Intelligence and the Functions of Individual: Using an Example of Social Activism Online
Batrlová, Marie ; Marcelli, Miroslav (advisor) ; Mucha, Ivan (referee)
Final thesis titled Collective Intelligence and the Functions of Individual: Using an Example of Social Activism Online uses definition of collective intelligence by Pierre Lévy, and tries to verify it throught practice of social activism on the internet using a smartphone as a tool for accessing cyberspace. The theses is based on media theory works focusing in particular on a new kind of intelligence of community and the impact of new communication technologies on humans. Next part is about the topics of social activism, when considering together or independently with collective intelligence, provides the potential for direct democracy. Lastly there are few examples of social activism online or forerunners of direct democracy. As an important issue of collective intelligence in practice emerge the rules of behavior of individuals and Lévy's vision of collective intelligence as a peak of humanity.
Media Ethics and Discursus of Moral Values in Movie
Cút, Dušan ; Mucha, Ivan (advisor) ; Marcelli, Miroslav (referee)
Thesis is focused on media ethics and concentrate on moral values in film. The goal of thesis is to confirm or to disprove the need of applied ethics in film production. Thesis is divided into three parts. First part is focused on media ethics in film in general. Second part advise about several media theories and film in relation to ethics. Thirt part is dedicated to film semiothics and values. The core of theses is created of several aspect of film such as film editing, language and meaning through out film acting, sounds and costume. We do not emphasise good or bad impact on film on moral values but we bring out significance of value creation process. We underline film creation itself and tools of film production. The structure of thesis is interdisciplinary. I tis verz sensitive connection of ethics knowledge, media and semiothics. Interdisciplinar view brings toghether known facts and new approach. Key words: applied ethics, media ethics, film theory, film semiothics, moral values
Media ethics and discursus of moral values in movie
Cút, Dušan ; Mucha, Ivan (advisor) ; Marcelli, Miroslav (referee)
Thesis is focused on media ethics and concentrate on moral values in film. The goal of thesis is to confirm or to disprove the need of applied ethics in film production. Thesis is divided into three parts. First part is focused on media ethics in film in general. Second part advise about several media theories and film in relation to ethics. Thirt part is dedicated to film semiothics and values. The core of theses is created of several aspect of film such as film editing, language and meaning through out film acting, sounds and costume. We do not emphasise good or bad impact on film on moral values but we bring out significance of value creation process. We underline film creation itself and tools of film production. The structure of thesis is interdisciplinary. I tis verz sensitive connection of ethics knowledge, media and semiothics. Interdisciplinar view brings toghether known facts and new approach. Key words: applied ethics, media ethics, film theory, film semiothics, moral values

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