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PATENTOVÁ PŘIHLÁŠKA JAKO NÁSTROJ CENOVÉ A KONKURENČNÍ POLITIKY FIRMY
 Mráz, Radim ; Vozárová, Pavla (advisor) ; Kovanda, Lukáš (referee)
Thesis analyses relevance of patent application in competitive and price policy of company. Patents are generally current topic, patents have significant impact on the market structure. Filing a patent application is the first step to granting a patent. Base of the thesis is economic model, which is built to be as much similar as possible with real market of the company. That company provided to me data which are necessary for this thesis. Entire model is built on decision making of that company about development start and filing patent application. In the end of this thesis there are substituted real company data into the model. This substitution proves that filing the patent application has significant impact on competitive situation on the market.
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See also: similar author names
2 MRÁZ, Roman
1 Mráz, Rudolf
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