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National Repository of Grey Literature

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Communication and promotion on social networks Morávková, Nikola ; Kvítková, Zuzana (advisor) ; Havlíčková, Blanka (referee) The aim of this bachelor thesis is to analyze possibilities of marketing communication and promotion in online space focusing on social networks. In the practical part of this bachelor thesis is evaluated the effectiveness of the marketing communication on Facebook of 3 selected cases and described a proposal for improvement. Marketing communication of each study case was evaluated with Social Scorecard form. Detailed record

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