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Promotional Methods of Universities
Mládková, Lenka ; Chytka, Tomáš (advisor) ; Kincl, Tomáš (referee)
The aim of the bachelor's thesis is to appraise marketing tools, which are used by universities within the communication with potential students. It concerns universities of economics in South Bohemia- The Faculty of Management (The University of Economics in Prague), The Faculty of Economics (The University of South Bohemia in České Budějovice) and The Institute of Technology and Business in České Budějovice. The thesis is divided into two parts, theoretical and practical, which contains methodology at the same time. The theoretical part deals with the general descriptions of the particular tools what is more it is specifically solved its use by the educational institutions. In methodology is particularized the aim of study together with defining the study sample and the method of data processing. The practical part is divided in several chapters, which are focused on strengths and weaknesses of the chosen universities, the university fair Gaudeamus and promo videos, used by universities to present themselves.
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Quality of food brands
Mládková, Lenka ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis deals with the quality of food brands. The first part defines the key concept issues of food quality and the consumer protection. It also characterizes each food quality brand. The second part focuses on the comparison of quality brands. The thesis aims to determine whether the labeling of food quality actually ensures the quality and safe food, it is based on a comparison of the criteria for granting quality brands to foodstuff, evaluation of the objectivity of the criteria and evaluation of the foodstuff in independent tests.
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Linguistic regime of the EU in practise: comparison of accessibility of the documents in Czech, Spanish and English on the websites of the EU Agencies settled in Spain.
MLÁDKOVÁ, Lenka
This Bachelor thesis focuses on the actual practice of the EU linguistic regime - a comparison of the accessibility of the documents in Czech, Spanish and English on the websites of the EU Agencies settled in Spain. First, it is described the institutional framework of the EU to which agencies of EU are included. Then, the following agencies will be presented throroughly: The European Fisheries Control Agency, The European Union Satellite Centre, The Office for Harmonization in the Internal Market and The European Agency for Safety and Health at Work. The next chapter is devoted to the language regime of the EU, followed by an analysis of the availability of documents on the websites of the aforementioned agencies. In here, a description of the website structure will be offered first and then an analysis of the availability of the documents. For a better comprehension of the results, they will be presented as well in tables and graphs. Finally, a valorisation of the results will close this work .
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