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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Targeted marketing communication within the CCM software
 Mimra, Jonáš ; Palovská, Helena (advisor) ; Vácha, Štěpán (referee)
In my dissertation, I try to clarify the personalization of content based on the input data. Thesis deals with relatively new area of direct marketing in personalised documents delivered to end-beneficiaries through various channels, which features a classic print and e-mail. It also highlighted the importance of evaluating and analyzing the data recipient and based on feedback to modify future communications. The aim is to describe the development of application software for managing customer communication and demonstrate its effect.
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Comparison of system capabilities of Teradata and Oracle
 Mimra, Jonáš ; Palovská, Helena (advisor) ; Vedral, Jakub (referee)
In my work, I deal with two database systems, Oracle and Teradata. I compare differences in data storage and database architecture. My work examines the performance of both systems installed on one operating system. The analysis was based on the speed of data import and response on SQL queries such as SELECT, SELECT with JOIN and UPDATE. Based on the results of my measurements recommend which of these two systems suits best OLAP and which OLTP database data storage technology.
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