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National Repository of Grey Literature

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Export strategy of a company Aerospool s.r.o. Mečiarová, Jana ; Halík, Jaroslav (advisor) ; Fridrich, Jan (referee) The first part of this paper analyses basic principles of light aircraft industry and an export strategy of the company Aerospool with the aim to identify key aspects of this industry. The second part covers specifically the market of the USA. It contains competition analysis and PEST analysis which identifies key specifics of this market. SWOT analysis discover strengths and weaknesses of the company in the context of US market and threats and opportunities, which company can meet at this market. In the end there is a proposition of possible way of bigger penetration of the company Aerospool. Detailed record

Vývoj Beneluxu a jeho postavení v rámci EU Mečiarová, Jana ; Cibulková, Iveta (advisor) ; Taušer, Josef (referee) Práce hodnotí vývoj hospodářské unie Beneluxu a její postavení v rámci Evropské unie. Popisuje základní principy fungování unie Beneluxu a její orgány. Věnuje se také zahraničnímu obchodu členských zemí, tedy Belgie, Nizozemí a Lucemburska, ve snaze zhodnotit jeho význam pro spolupráci těchto zemí. Detailed record

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