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Marketingová doporučení pro podnikatelské odvětví vinařství
 Marečková, Aneta
The diploma thesis focuses on the topic of buying and selling wine on the internet. Its main objective is to propose marketing recommendations for the wine business sector in the Czech Republic in the area of online selling and online marketing. The thesis presents the issues of e-commerce, wine marketing and consumer behaviour in wine purchasing. The practical part includes a secondary analysis of the areas and most importantly the conduction of primary research in the form of a questionnaire survey and analysis of the collected data. Based on the results, three customer segments are identified and marketing recommendations for wineries and e-shops specialized in wine selling are formulated.
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See also: similar author names
3 Marečková, Adéla
2 Marečková, Alena
1 Marečková, Alžběta
5 Marečková, Andrea
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