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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Kvalita poskytované péče očima pacientů ve vztahu ke strategickému managementu ve vybrané zdravotnické organizaci
 Maříková, Irena ; Jankůj, Miroslav (advisor) ; Střítecký, Rudolf (referee)
The aim of the thesis is to make the strategic analysis of the specific medical device in relation to quality of health care from the view of its patients. In this thesis are used selected analysis instruments of the strategic management. For finding of the quality of the health care, which the medical device provides, I used investigation through questionnaires. Information I gained through these questionnaires I have evaluated and analysed this data. The medical device I have chosen doesn't wish to be named in my thesis so I will respect the wish of its management. This hospital is located in The Central Bohemian Region, which is also its founder. This institution provides inpatient and outpatient care. The mail strength of the hospital is its employees and their human potential. On the other hand one of the serious weaknesses is the poor marketing productivity. My thesis will be closed with appropriate recommendations for the hospital which will be based on my analyses. The intention of these recommendations is to help the hospital in its future development. My thesis goes from the theoretical part (which explains the issue) and fallows with the practical part.
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Implementation of the Business Plan
 Maříková, Irena ; Hašková, Simona (advisor) ; Kolín, Evžen (referee)
The main aim of my thesis was to find out how I could realize my dream about creating a company capable of business competition. I also wanted to know what is needed for starting up in this field. I tried to find out the real amount of costs that I would hate to put into the project to keep it profitable, easy to operate and capable of competition in this tough business field. The idea was to create an accommodation facility, which would correspond to European standards and which would satisfied all customers - families or businessmen. Overall results of my thesis showed that the project selected be me would be feasible. I also found out that the hotel would be able to take hold in the market of services and it is very probable that it would be able to compete with other similar facilities in the area. I also found out that the costs which would be put into the project would not overcome the income. It means that the company would be profitable and therefore able of competing in the business. I think it is very probable that it would be very attractive for customers because it is placed in a very popular area friendly for tourism. From the results of my work I found out that it would be necessary to put in higher costs to repair the building, but the costs would return in next few years. I also learned what is needed for start up in this area and I think that this knowledge would be useful for me in the future. Finally, by the creating of this thesis I learned to communicate with strangers and to think more economically, especially in the process of setting up the various costs and revenues. I can say that I have deepened my knowledge of the economics and marketing which is fully used in my thesis.
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See also: similar author names
1 MAŘÍKOVÁ, Iveta
1 Maříková, Iva
1 Maříková, Ivana
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