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Investment strategies and behavior of retail investors on the financial markets
MRÁZ, Daniel
Just 20-25% of trading activity on the financial markets in the USA is accounted to retail investors, even though their activity has doubled since the year 2019. Banks and other institutions make up for majority of money and activity in the market, but at the same time, more than 55% of households in the USA has money invested in stocks, obligations, funds and other financial assets. For Europeans, investing in the financial markets isnt near as much wide-spread, and too much money remains deposited in banks, where the interest rates are nearing zero, or in some cases below zero, while inflation eats on the purchasing power of this money continually. The main aim of this diploma thesis is to connect even a complete layman with the investing world, and to increase the interest of investing in stocks and investment funds. The thesis goes through investment strategies with various degrees of risk. The strategies are shown and tested on various examples from the real market. All the methods are supported by corresponding documents.
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Internet communication in the service sector
MRÁZ, Daniel
This thesis delves into the issue of communication on the internet, from different perspectives, from communication between service providers and current or potential customers, communication via advertising, to communication between service users and other service users. It looks into the problems of running a marketing on social networks and various marketing strategies. The thesis also analyzes pros and cons of different types of internet advertisements. Lastly, via questionnaires, the work aims to discover the views and preferences of internet users in Czechia.
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