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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Potential of Railway Stations in Trade and Tourism
 MALECHOVÁ, Adéla
The diploma thesis was focused especially on train station service supplies and on the potential offered by unutilized or misused spaces of a train station hall. The main goal was to find, define and examine this potential in a chosen station within Trade and Tourism development in a chosen place. The railway station in Ceske Budejovice became the chosen train station. The thesis contains a mapping of the given place, a marketing research carried out among train passengers travelling with the Czech Railway company, as well as on social networks through an on-line survey. The secondary objective was a determination of several possible suggestions to improve the train station, out of which one main suggestion was chosen and subsequently analysed.
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Hidden potential supply hipotourism products in south Bohemia
 MALECHOVÁ, Adéla
This bachelor thesis dealt with the range of horse tourism products in southern Bohemia and looked for possible insufficiencies in their supply. Thus, main goal of the thesis was to find and define hidden potential in hipotourism activities and find idle opportunities of hipotourism products in local tourism industry. Secondary aim was the definition of profiling typical horse tourism products and possibilities in their reali-zation and innovation, which would lead to improvement of provided services.
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1 Malechová, Anežka
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