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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis and design of the online marketing strategy for the company AQT.sk
 Múdry, Daniel ; Průša, Přemysl (advisor) ; Veleba, Karol (referee)
The diploma thesis deals with the online marketing strategy and online activities of the company AQT.sk. The aim of the thesis is to analyze this strategy, individual tools and activities that the company uses and to propose further steps to improve the performance and efficiency of online marketing as a component of the communication mix. Theoretical part briefly describes the development of online marketing and at the same time presents in detail individual online marketing tools and their possibilities. In the practical part of the thesis is processed situation analysis, which is focused on the market, competition and customers of AQT.sk. The main part of the thesis is the analysis and evaluation of its current online marketing activities, followed by proposal of a new online marketing strategy based on the See-Think-Do-Care framework with specific recommendations for individual online channels.
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Revision of the Common Agricultural Policy and its impact in Slovakia
 Múdry, Daniel ; Bič, Josef (advisor) ; Fialová, Barbora (referee)
The theme of this thesis is the impact of the new reform of the common agricultural policy in Slovakia. The main objective is to describe changes that come with the last reform of the common agricultural policy brought and detect the likely impacts on the Slovak agriculture. Substantial part is also evaluating the impact of Slovakia's entry into the EU on the Slovak agriculture sector. After analyzing the available data, I found out that the reform will have predominantly positive impact on Slovakia. The greatest threat to Slovakia, capping, was not approved as required. Noting the impact of this reform is an important asset to outline the changes, benefits and potential negatives that farmers should expect. It can also be an instrument to eliminate the negative iamge of this policy, as a policy for Slovakia unhelpful.
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