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Communication activities of Divadlo pod Palmovkou in the years 2012-2014
Losová, Anna ; Orban, Karol (advisor) ; Halada, Jan (referee)
This bachelor thesis Communication Activities of Divadlo pod Palmovkou between 2012 and 2014 analyses the marketing communication of the mentioned institution in the given period. The importance of theatre marketing and the function of theater as a medium of communication are also discussed. In the theoretical part, the basic terms used in cultural marketing are provided. This is followed by a detailed analysis of the various communication tools and methods used by Divadlo pod Palmovkou. The thesis describes Divadlo pod Palmovkou in the context of its moved history including two floods that hit the theater. In the given period, the management of Divadlo pod Palmovkou was changed after a very long time, resulting in a gradual change to its face. In the conclusion, the marketing communication of the theatre is critically evaluated and recommendations are suggested to overcome some of the shortcomings in this area.
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Communication activities of Divadlo pod Palmovkou in the years 2012-2014
Losová, Anna ; Orban, Karol (advisor) ; Halada, Jan (referee)
This bachelor thesis Communication Activities of Divadlo pod Palmovkou between 2012 and 2014 analyses the marketing communication of the mentioned institution in the given period. The importance of theatre marketing and the function of theater as a medium of communication are also discussed. In the theoretical part, the basic terms used in cultural marketing are provided. This is followed by a detailed analysis of the various communication tools and methods used by Divadlo pod Palmovkou. The thesis describes Divadlo pod Palmovkou in the context of its moved history including two floods that hit the theater. In the given period, the management of Divadlo pod Palmovkou was changed after a very long time, resulting in a gradual change to its face. In the conclusion, the marketing communication of the theatre is critically evaluated and recommendations are suggested to overcome some of the shortcomings in this area.
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To be and to play
Losová, Anna ; VELDOVÁ, Apolena (advisor) ; DEÁK, Juraj (referee)
This thesis aims to thoroughly analyze and define terms associated with acting like an existence on the stage, experiencing, expressing and illustrating. The first part examines the difference between acting and being on the stage, followed by chapters about experiencing and pretending and potential negative aspects of such acting. Attention is also paid to the issue of repetition of acting performance. Overall, the work aims to reflect on the acting profession, taking into account personal experiences of the author, highlighting the common phenomena and demonstrating each of them, and how it was reflected specifically in her work during her studies at the Academy of Performing Arts. The theoretical part is supported by many quotations which depict precisely and support the author's thoughts precisely. The practical part focuses on the process of creating a graduate role of Raisa Gurmyžská in Ostrovsky's play The Forest.
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