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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The unemployment of age category 55+ in the EU labour market
 Lietavcová, Barbora
The diploma thesis is focused on the participation of older workers in the labour market of the European Union. Older people might be many times challenged by several obstacles or tougher employment conditions, compared to younger genera-tions. The objective of the diploma thesis is to recognize the dependence of the unemployment of age category 55-64 upon selected explanatory variables. At the beginning, theoretical reviews are presented. The multiple linear regression analy-sis is the main method used in the thesis. The model and its parameters are esti-mated by the Ordinary Least Squares method, and their statistical significance is further tested. There are several statistical tests and graphical outputs that are used for testing whether the estimated model meets all seven classical assump-tions.
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Marketingová komunikácia mesta Trnava
 Lietavcová, Barbora
Bachelor thesis is focused on marketing communications of Trnava city. The work consists of theoretical and practical parts. Literary digest dealing with labour is-sues is presented in the theoretical part. This part also deals with the issue of tourism and destination management. The practical part handles characteristics of Trnava in terms of tourist infrastructure and analysis of current marketing communications of Trnava city. The part of the work is a questionnaire survey, the aim of which is to identify weaknesses. The output of the bachelor's thesis is a design of communication strategy for the city of Trnava, including budget and timetable
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