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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The Business Plan of an E-shop with Cosmetics
 Laš, Patrik ; Müllerová, Jana (advisor) ; Oberreiter, Štěpán (referee)
The bachelor thesis is about elaborating business plan for the needs of newly created e-shop with cosmetics. The plan should play the role of a basic document that will help founders to achieve the desired goal of generating profits in the long run. The thesis is divided into two basic parts, theoretical and practical. The theoretical part deals with collecting information about business plan such as what it should look like, or how to analyze the market or competitors. The practical part focuses on the creation of a real business plan containing competition and market analysis or a marketing strategy
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