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Ireland - destination of tourism
Kozáková, Martina ; Navrátilová, Miroslava (advisor) ; Kydlíčková, Hana (referee)
Název: Irsko jako destinace cestovního ruchu Title: lreland - destination oftourism Cíle práce: Charakterizovat zemi Irsko, vytvořit balíček realizovatelných zájezdů Goals of the project: Defme a country Ireland, project of feasible tours in Ireland Metoda: popisná a komparativní analýza Metods of the project: descripitve analysis, observation Výsledky: Vytvoření nabídek realizovatelných zájezdů v Irsku Results: Creation oftours in Ireland Klíčová slova: cestovní ruch, cestovní kancelář, cestovní agentura, turista, marketing cestovního ruchu, Irsko Key words: travel industry, travel agency, tourist, marketing oftravel industry, Ireland
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Ireland - destination of tourism
Kozáková, Martina ; Navrátilová, Miroslava (advisor) ; Kydlíčková, Hana (referee)
Název: Irsko jako destinace cestovního ruchu Title: lreland - destination oftourism Cíle práce: Charakterizovat zemi Irsko, vytvořit balíček realizovatelných zájezdů Goals of the project: Defme a country Ireland, project of feasible tours in Ireland Metoda: popisná a komparativní analýza Metods of the project: descripitve analysis, observation Výsledky: Vytvoření nabídek realizovatelných zájezdů v Irsku Results: Creation oftours in Ireland Klíčová slova: cestovní ruch, cestovní kancelář, cestovní agentura, turista, marketing cestovního ruchu, Irsko Key words: travel industry, travel agency, tourist, marketing oftravel industry, Ireland
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Destination North-East Bohemia with special view to the touristic region Bohemian paradise
Švůgerová, Kristýna ; Kydlíčková, Hana (referee) ; Navrátilová, Miroslava (advisor)
Nazev prace: Destinace severovychodni Cechy se zamefenim na turisticky region Cesky raj Cile prace: Cilem teto prace je pfedevsim pfedstaveni turistickeho regionu Cesky raj a jeho mimofadneho potencialu pfirodnich a kulturne historickych atraktivit, analyza nabidky a poptavky trhu cestovniho ruchu v regionu, zhodnoceni soucastneho stavu oblasti pomoci SWOT analyzy a navrzeni novych produktu. Metody: Popisna analyza, SWOT analyza a studium pramenu bylo v diplomove praci vyuzito k ziskani informaci o stavu prirodnich podminek, atraktivit a MTZ turistickeho regionu Cesky raj. Vysledky: Souhrnna SWOT analyza podava uceleny pfehled o turistickem regionu. Na jejim zaklade doslo k vytvoreni novych atraktivnich produktu pro organizovanou skupinu a individualni navstevniky. Klicova slova: cestovni ruch, zajezd, aktivni dovolena, cykloturistika, SWOT analyza, turisticky region Cesky raj. Anotation of the thesis Title of the work: Destination north-east Bohemia with a special view to the touristic region Bohemian Paradise Goals of the thesis: The goal of this thesis is mainly the introduction of the destination Bohemian Paradise and its extraordinary potential of natural and cultural - historical sights, the analysis of supply and demand of tourism in the region, the evaluation of current situation through...
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Active vacation possibilities in Spain, especially in Andalusia
Flodr, Tomáš ; Navrátilová, Miroslava (advisor) ; Kydlíčková, Hana (referee)
Title: Active vacation possibillities in Spain, especially in Adnalusia. Project goals: The goal of this thesis is to present Spain as a destination of tourism, describe this country, explore attractive places that are offered by Spain and may be potentially used for a sports tour. Further map Czech sports tour market focused on travel agencies offering sports tours in Spain, especially in Andalusia. Next step is to find a market blank space and subsequently fulfil it by creating several different sports tours, including a price statement. Method: Goals ofthis thesis will be reached by using an empirie research, comparative analysis, descriptive analysis and also using SWOT analysis. Results: Bring a comprehensive survey about Spain and above all about Andalusia. Describe Czech sports tour market and offer an opportunity for getting acquainted with this country due to several sports tour proposal. Key words: tourism, active vacation, Spain, travel agency, tour
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