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National Repository of Grey Literature

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Právní aspekty propagace zboží a služeb na internetu Kudzbelová, Eva This thesis deals with the issue of online advertising and advertising regulation. Work provides an summary of the advertising regulation and the characterization of the supervisory authority. The following is an overview of forms of advertising on the Internet. It explains terms such as native advertising, content marketing or search engine marketing. The aim si to create an appropriate e-marketing stra-tegy for “Marcipán“ cake shop. Detailed record

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