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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Využití hudby ve vybraných typech prodejen
 Kozáková, Ivana
KOZÁKOVÁ, I. The use of music in selected types of stores. Diploma thesis. Brno: Mendel University in Brno, 2017. The diploma thesis focuses on the use of music in selected types of stores. To evaluate the current state, store visits (n = 62) were selected. To find out how consumers perceive background music and how it affects them, a questionnaire survey, conducted in laboratory conditions (n = 104) and in-depth interviews (n = 41), were used. Respondents were aged 18-30 years. On the basis of the data obtained, the impact of music on the customer in the business environment was determined. There was no evidence of dependence between product price evaluation and the presence of reproduced music in a laboratory experiment. The research results enabled within the target group to formulate appropriate recommendations for the vendors.
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Marketingová strategie ART muzea pro neziskovou organizaci ART mlýn
 Kozáková, Ivana
The main objective of this thesis is to develop a marketing strategy for an ART museum which is run by the non-profit organisation ART mill Bohuslavice - Kyjov. The introduction is defining the subject and the work methods used. The theoreti-cal section defines the basic concepts and tools of marketing. In the practical secti-on, the theory is applied to the non-profit organization and its permanent exhibiti-on. The aim of the thesis is to analyse the internal and external environment of the organization ART mill, including an analysis of past activities and a proposal for the ART museum marketing mix. Based on the findings the thesis recommends a suitable marketing strategy. The conclusion contains recommendations for further marketing developments for the organisation.
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2 Kozáková, Irena
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