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National Repository of Grey Literature

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Povědomí českých spotřebitelů o demarketingu Klíma, Boris This bachelor thesis is focused on demarketing, mostly knowledge of czech consumers about demarketing, specifically knowledge of acadamic community of Mendel university. In the first part are mentioned theoretic facts, which are important to know to get an exact view at demarketing. In the second part of thesis is added an analysis of knowledge about demarketing. Detailed record

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1	Klíma, Bohumil

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