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Logistický informačný systém v prepravnej spoločnosti Packeta Slovakia s.r.o.
Kizivatová, Ľubomíra
Currently, logistics is considered one of the most dynamically developing industries. The aim of the thesis is to describe and evaluate the logistics information system in the transport company Packeta and to point out the importance of new communication possibilities and trends with the use of software tools for support in the future. The thesis will be divided into two parts. The first part of the thesis will contain the theoretical basis of the issue, such as defining concepts in the field of logistics and transportation, online marketing communication, and the principles of logistics information systems (telematic approach). The second, practical part of the work will focus on the characteristics of the digital e-commerce platform of the company Packeta, on the current information support of its activities, and ways of marketing communication with customers using software tools. In the final part, innovative recommendations and proposals will be formulated, their optimization, through which the transport company Packeta will provide a quality information and communication tool to support planning and decision-making processes to meet the needs of customers.
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