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National Repository of Grey Literature

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Využití firemní filantropie v marketingové komunikaci Blechová, Štěpánka ; Bursíková, Marcela (advisor) ; Kamarytová, Monika (referee) Tato diplomová práce je zaměřena na vymezení pojmu firemní filantropie, která je součástí společenské odpovědnosti firem. Dále je práce zaměřena na zjištění možnosti měření firemní filantropie (zjištění její efektivity pro firmu) a možnosti její komunikace vůči stakeholderům. Praktická část této práce byla provedena v rámci společnosti Johnson & Johnson, s.r.o., ale vzhledem k citlivým údajům nebyla zveřejněna. Detailed record

See also: similar author names
2	KAMARÝTOVÁ, Markéta
2	Kamarýtová, Magdaléna
3	Kamarýtová, Martina

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